We were recently approached by a client interested to discuss how they could run their conference online.
Given the current situation with live events, there are surely many conference organisers facing the same challenge.
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In the age of social media, gaining attention online can be a challenge.
As filmmakers, we have to grasp the viewer within the first few seconds and then tell a story which resonates in under 3 minutes. Attempting to cover too much territory can be counterproductive. So what’s the best structure for event marketing films?
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When it comes to changing an audience’s feelings towards a brand, a well-executed, widely-shared marketing film is one of the most effective tools available.
The essential ingredient that’s often missing in many event films is story. Without story, the film will lack the relatable human element that’s required to fully gain a customer’s attention—and persuade them to take action.
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